Hands-on: Samsung unveils new Bora Purple color for the


June Wan/ZDNet

If you purchased a Samsung Galaxy S22 within the past 5 months, possibilities are you experienced to assume two times about which shade to acquire. At the moment, there are 8 hues (including the Samsung.com exclusives) to choose from. As if that wasn’t plenty of, Samsung has unveiled a ninth possibility: Bora Purple. The new colorway will start solely for the Galaxy S22 (6.1-inch) model on August 10, with new Galaxy equipment acquiring the paint occupation afterwards this yr. 

Bora, which translates to “purple” in Korean, was made to “evoke joy, spark creative imagination, and embrace individuality,” in accordance to Samsung’s push launch. “With its pastel and neutral tones, Bora Purple embodies optimism and a perception of tranquil. It will unfold your globe with the ability of choice,” said Sonia Chang, VP of World wide Model Marketing Group, MX Business at Samsung Electronics. 

When I did not main in coloration psychology, I can attest to the class and unbound come to feel of the new coloration. ZDNet obtained an exceptional palms-on demo with the Bora Purple S22, and here is a first appear at what we noticed.

Purple is in the DNA


Based on the lightning, Bora Purple bounces between pink and purple hues. 

June Wan/ZDNet

This isn’t really the 1st time we have found Samsung release a purple smartphone, let by yourself a new coloration for an current model. The corporation beforehand introduced the Galaxy S8 in an Orchid Grey complete, the Galaxy S9 in Lilac Purple, and last year’s Galaxy Z Flip 3 in Lavender, just to name a couple. 

There is one thing a very little various with the Bora Purple, while. For a person, it really is addressed with the similar matte coating as the other Galaxy S22 finishes. This offers the phone a easy and mild hand experience, with no space for individuals undesirable fingerprints and smudges. 


A stainless metal railing contrasts effectively with the powdery purple backing. 

June Wan/ZDNet

The phone’s sides are gilded with a stainless steel material that, while not as saturated as the back again include, plays nicely to the general look and subtleness of the Bora Purple. All the buttons, ports, and digital camera bump have tailored to the new aesthetics, also. 

New shade, new wallpaper 


As with the unique Galaxy S22 shades, there’s a companion wallpaper for the new appear. 

June Wan/ZDNet

Over and above components, Galaxy S22 proprietors will uncover a hidden Easter egg of a wallpaper in their customization configurations. Like the flowing sand wallpapers of the authentic Galaxy S22 colors, the Bora Purple variant capabilities static and are living editions of a person with purple-colored sand. It isn’t going to shuffle about to the accelerometer of the mobile phone but is however a enjoyable freebie that enhances the new in shape. 


The new Bora Purple Galaxy S22 will launch in tandem with Samsung’s Unpacked party on August 10, where the firm is slated to unveil its hottest foldables, wearables, and equipment. The Bora Purple edition will be out there for $799 (8GB RAM and 128GB) on Samsung.com and by means of AT&T, T-Cell, US Cellular, Verizon, and Xfinity Cell. Keep tuned to ZDNet for additional news on Samsung following month. 

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