Samsung’s new Galaxy S22 color is so purple it named it

Samsung’s Galaxy S22 is launching in a new purple colour now, which is formally named “Bora Purple.” As the company’s push launch helpfully factors out, “Bora” is the Korean term for “purple,” that means that the new colour is properly called “purple purple.” It goes on sale on August 10th for $799.99, the identical cost as the original Galaxy S22.

Due to the fact launch, the base design of Samsung’s latest flagship collection has been offered in a incredibly identical color the firm calls “violet.” But this prior shade was a great deal lighter, verging on pink, and was also two-tone, with gold detailing on the digicam bump and all around the phone’s frame. The new purple is completely uniform, with additional or much less the similar colour throughout the phone’s back again, camera bump, and frame.

Samsung’s announcement says more units will be accessible in this colour plan later on in the yr. “We are thrilled to introduce Bora Purple, first for the S22 but also for thrilling new Galaxy gadgets later on this yr,” claims Samsung’s Sonia Chang. With the new shade launching on August 10th, the exact same day as Samsung’s following Unpacked launch party, we could possibly get a glimpse of these forthcoming equipment faster relatively than later

Whilst the previous violet shade was an online-unique, that was only readily available to acquire from Samsung immediately, the new purple color is out there from a vary of distinct resellers in addition to the company’s possess on the internet retail outlet. These involve AT&T, T-Cell, UScellular, Verizon, and Xfinity Cellular. For a rundown of what the telephone is like to use in follow, examine out our Galaxy S22 assessment.

Correction July 26th, 8:20AM ET: Updated to attribute quote to Sonia Chang rather than Stephanie Choi immediately after Samsung amended its push launch right after publication.

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